Creating the future from the past
Multimedia Meets Radio provides a showcase for the best examples of digital content. It is also a forum for exploring strategies for exploiting the synergies between traditional, linear radio and the internet.
We are delighted that RAI Radio have invited us to hold MMR11, on 3rd and 4th March, in their historic studios at Via Asiago 10, in Rome. The Italian capital is best known not only for its wealth of ancient culture, but also its flair for innovation, a characteristic from which MMR11 draws inspiration.
The city is home to the Coliseum, the Spanish Steps and the Trevi Fountain, as well as Renzo Piano's Parco della Musica and Richard Meier's Museum of the Ara Pacis.
Europe's public-service broadcasters house are steeped in a different kind of tradition, but also possess precious cultural artefacts in the form of rare archive material. It is fitting that MMR11 will take place in a studio where Frank Sinatra performed at the height of his powers, in 1953.
With many public service broadcasters now digitizing their vast archives, which in many cases go back to the dawn of the broadcasting era, the challenge becomes one of maximising their potential. With this in mind, MMR11 will look at recipes for creating the future from the past.
This year's conference will also address some of the many key trends to have emerged during the past 12 months, which have witnessed the birth of an entirely new category of radio receiver in the now-ubiquitous 'tablets' and a plethora of new ways for listeners to consume content, not all of them within the control of the broadcaster.
MMR11 follows up on a highly successful conference in Hilversum, last year, which looked at the future of radio on the internet. Special guests from Apple, Audio Boo, CBS Radio and The Guardian, amongst others, joined distinguished speakers from Europe's leading public service media for a series of mini-workshops on topics including podcasting, streaming and multimedia storytelling.
MMR11, which takes place at the offices of Rai Radio in Rome on March 3-4, is free for all EBU Members. Registration is now open.
