Multimedia Meets Radio 2009

Prague 5th - 6th March 2009

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	Day One - 5th March 2009



9:00 - 9:30	Registration

09:30	WELCOME
	Mike Mullane (Head of news, Sport & New Media, EBU)
	Vaclav Kasik Director General Czech Radio

09:45	Multimedia at Czech Radio
	Filip Rozanek, Editor Online Division, Czech Radio

10:00 - 11:00	SESSION 1: THE FUTURE OF MUSIC ON THE INTERNET
	This session focuses on the services, business models and devices that are driving the digital music industry
	Steve Purdham, CEO, WE7
	Jonas Woost, Head of Music, Last.fm

11:00 - 11:30	Coffee Break

11:30 - 13:00	SESSION 2: INTRODUCING YOUR NEW FAVOURITE ARTISTS
	We present examples of successful music sites by EBU Members, including platforms which have helped to launch new bands and solo artists. The presentations will be followed by a discussion about the role of public service broadcasters in promoting new music
	Dominik Born Project Manage, mx3.ch
	Lars Henrik Moller, DR Musik, KarriereKanonen
	Steve Pratt, Director, CBC Radio


13:00 - 14:30	Lunch

14:30 - 15:15	SESSION 3: MISSION EUROPE
	The award-winning Mission Europe project uses storytelling techniques to teach foreign languages. The series features a detective story in which the hero needs to learn basic communication and social skills in order to survive

	Lidwien van Dixhoorn, Head of the French language learning & teaching service at RFI

15:15 - 15:45	Refreshments

15:45 - 17:15	SESSION 4: DELIVERING INNOVATIVE SERVICES
	This session looks at bespoke solutions for personalising and delivering content to increasingly sophisticated audiences.
	Henrik Heide, Editor, Danish Radio
	Tomasz Baran, Programmer, and Tomasz Sribniak, Deputy Director of New Media, Polskie Radio
	Gerhard Zienczyk Assistant Manager Consumer Electronic, WDR
	Daniel Karlsson VP Sales, Streamtheworld

20:00	NETWORKING EVENT HOSTED BY Czech Radio OFFERED BY STREAMTHEWORLD

	Day Two - 6th March 2009 Chair: Mike Mullane (Head of news, Sport & New Media, EBU)

9:30 - 10:45	SESSION 1: INTERACTING WITH THE AUDIENCE
	This session looks at changing behaviours and the challenges of creating a conversation with the audience.
	Adam Bowie Head of Strategy & Planning, Absolute Radio.
	Vaclav Hradecky Head of the Research and Analytics, Czech Radio
	Tiziano Bonini, Radio Producer, RAI Radio Due

10:45 - 11:15	Coffee Break

11:15 - 12:45	SESSION 2: THINKING MULTIPLATFORM
	This session looks at how radio broadcasters have been exploiting content across a variety of digital platforms.
	Henrik Torberg, project manager Swedish Radio
	Silvain Gire, Editor-in-Chief, ARTE Radio
	Jonathan Marks, Broadcast Media Consultant, Critical Distance
	Brett Spencer, Interactive Editor, BBC Radio 5 Live

12:45 - 13.00	CHAIRMAN'S FINAL REMARKS

13:00	Lunch

	END OF CONFERENCE

PRAGUE

The Czech Republic is a country of great historical and cultural importance, a country where historic monuments and entire towns have been included on the World Heritage List.

PREMIOS ONDAS

For the first time, MMR's editorial team will submit multimedia projects presented in Prague to the international jury of the Premios Ondas.

MMR09 SPONSOR

Networking Event